Find Your Flow
A guide to coming home to yourself, so you can build from alignment rather than overwhelm.
See the book on GoodreadsAuthor · Keynote Speaker · Business Mentor
Emma Maidment
I help established founders, coaches and practitioners build personal brands and businesses that scale, by being more of who they are.
As seen in
Emma Maidment is a media publicist, published author, international keynote speaker and business mentor. With 15 years in PR, she helps established founders, coaches and practitioners build personal brands and businesses that scale, by being more of who they are. She is the author of Find Your Flow (Affirm Press and Simon & Schuster, 2024), co-founder of Flow States Collective, creator of the As Seen In visibility program and host of The Flow Lane podcast. She created the Authentic Authority Method™, a four-stage framework for building authority-led personal brands. She has spoken for Cotton On Group, BlueScope Steel, Swisse Wellness and Wanderlust Australia, and partnered with brands including Nike, lululemon, Motorola, Rebel Sport and Brauer.
About
Who is Emma Maidment?
I've worked in PR for 15 years. I started in corporate, moved into tech startups, then in my early twenties built my own agency, getting my clients featured. The whole time I kept thinking, every founder should know how to do this for themselves.
Wellness has always been my other passion, right alongside business. So I went all in on my own personal brand and built for myself the thing I'd spent years building for others. I became a leading voice in the wellness space, wrote a book, and found myself on stages and in the media as a leading wellness expert.
Now my work is with established founders who've built something real and want their personal brand to match it. Not a performance. Not a persona borrowed from someone louder. The version of you that's already true, made clear enough that the right people recognise it. I help them find their magnetic authority, use stages, podcasts and media to carry that message, and build a scalable business behind it so there's purpose to the visibility.
Underneath the stages and the media features, I'm a mother who found a way to do meaningful work in the world while raising my babies on a Greek island. We're building a village here for entrepreneurs and founder families, grounded in wellness, with a vineyard alongside it. That's the legacy part, and the whole reason for the rest of it.
x Emma
The Authentic Authority Method™
The four stages behind every brand I build with a founder.
- 1Truth
- 2Translation
- 3Transmission
- 4Trust
What I've done
Books, stages, brands and conversations
Speaking
Keynotes and workshops for audiences from 20 to 3,000, from leadership teams to conference main stages.
Cotton On Group · BlueScope Steel · Swisse Wellness · Wanderlust Australia · Soul Star Festival · Nurture Change Business Retreat, Fiji · Bansko Nomad Fest · Athens Nomad Fest
Signature talks and bookingBrand partnerships
Paid partnerships with some of the biggest brands in the world.
Nike · lululemon · Motorola · Rebel Sport · Brauer
The Flow Lane podcast
Conversations on personal brand, sustainable scale and conscious leadership.
Listen to The Flow LaneWork with me
How we can work together
Speaking
Keynotes, workshops and panels for corporate, festival and founder audiences.
As Seen In
My 12-week PR and visibility program. Learn to pitch yourself to podcasts, media and speaking stages.
Soulful Strategy Session
Paid clarity on your brand, your message and your next move.
Press and podcasts
Interviews, commentary, contributed writing and guest appearances.
Stay in touch
Notes on building a brand that holds up
Occasional emails, straight from me. No noise.